Partner with the Erie Otters

Connect with Erie all season long.

Otters hockey brings together a loyal regional audience in the arena, online, and across the community. We create partnerships that connect your business to the fans, stories, and moments Erie follows throughout the year.

Erie Otters — 30 Seasons, 1996–2026
Our Philosophy

We don't sell logos on the boards. We build belonging.

For 30 seasons, Erie has stood behind this team through rebuilds, championships, future NHL stars, and the game nights that become part of a family's routine. A partnership with the Otters connects your brand to that relationship, in the arena, online, and across the community.

REACH

A full-season presence across the arena, broadcast, digital content, social media, and community programs.

TRUST

The Otters have been part of Erie for three decades. Partners align with a team people know, follow, and care about.

CRAFT

Every partnership is shaped around a clear goal, then brought to life through thoughtful creative and reliable execution.

A fan base you can reach across the season

The Otters connect partners to fans in the arena, through every broadcast, across our digital channels, and throughout the Erie community.

250,000+
Connected fans across Otters channels

A growing audience built through ticketing, social media, digital content, retail, and game-day engagement, supported by first-party data that helps us understand who our fans are and where they live.

In the arena
Thirty-four home games create repeated exposure in a live environment built around the team, the action, and the energy of the crowd.
On the stream
Every game reaches fans beyond the arena through our live FloHockey broadcast, recognized as the OHL’s Best Broadcast of the Year for the 2025–26 season.
Across digital
Year-round social, video, email, and web content keeps fans connected before, during, and long after game night.
In the community
Schools, youth hockey, charitable programs, and community events extend the partnership across Erie throughout the year.
View the full audience profile
Why Partner

A known audience,
with reach beyond
the arena

The Otters connect partners to a local fan base they can understand, reach, and engage across game nights, digital channels, and community moments.

A known audience

Thousands of local fans, understood through real first-party data. Partners know who they are reaching and where those fans live.

A live audience

Thirty-four home games create repeated visibility in an environment where fans are present, engaged, and focused on the action.

Community trust

For three decades, the Otters have been part of life in Erie. The right partnership gives brands a meaningful place alongside that relationship.

Measured results

Every partnership begins with a clear business goal and ends with a useful recap of reach, engagement, leads, redemptions, and next steps.

Meet the audience
Ways to Partner

Choose how your brand shows up

The Otters pipeline

A proven stage for future stars

Few junior franchises can claim a development history like Erie. Connor McDavid, Ryan O'Reilly, Alex DeBrincat, Dylan Strome, and Matthew Schaefer all wore the Otters crest before their names became known across hockey. For partners, that means being connected to a club whose players, history, and future continue to command attention far beyond Erie.

McDavid & Schaefer
1st overall, 2015 & 2025
O'Reilly
Stanley Cup & Conn Smythe
Strome
3rd overall, 2015
DeBrincat
3× 40-goal scorer
Let's get to work.

Make your brand part of Otters hockey

Talk to Partnerships